Our Design
Expertise
AUTOMOTIVE
& PRODUCT
- Design Research
- Inspiration Boards
- Concept Generation
- Usage Scenario Sketching
- CAS Modeling
- Clay Model / Prototype
- Execution Control
GRAPHIC
& BRANDING
- Brand study
- Persona Mapping
- Inspiration Boards
- Brand identity creation
- Concept Generation
- Concept Detailing
- Artwork Drawings
- Execution Support
DESIGN
WORKSHOP
- Principles of Design
- Automotive Basics
- Automotive Interiors
- Product Design Basics
- CMF Design
- Creative Thinking
- Lateral Thinking
With ample research findings we enter the process of generating ideas for an optimum solution to the design problem. We use the tools of design conceptualization like idea brainstorming, mind mapping, framework design, idea sketching.
Conceptualization as practiced:
Idea Generation Plethora of idea sketch doodles are created for further concept direction selection
Concept Generation Selected idea directions are evaluated with design constraints & concepts are prepared.
Concept Refinement
Selected concepts are refined further with basic feasibility checks & component level detailing adapting to the overall theme is prepared
Concept
Generation
There are three responses to a piece of design,
Yes, No & Wow ! Wow is the one we aim for.
With final concepts in place, the concept visualization is done in 2D/3D to get a good feel of the design in its true form. User case scenario sketches are also created to let clients visualize the product in use better.
Visualization as practiced:
2D Concept Design
renders
Photorealistic 2D renders of the concept are created for
shortlisting
2D Usage Scenario Sketches
Product in usage scenario is sketched to demonstrate the functioning aptly
3D Concept Model Realistic
Renders
Realistic 3D renders over mock
CAD for quality visualization
Concept
Visualization
Good design is a lot like clear thinking
made visual
To help realise the potential concepts,we create manufacturing CAD & support drawings under our supervision & control. We lay great emphasis in ensuring proper capturing of design intent onto engineering CAD, ease of tooling and material optimization.
CAD & Drawings as practiced:
Surface model CAS
Surface model is developed as per the design intent & checked with packing constraints.
Engineering CAD
Component engineering CAD satisfying all manufacturing & tool constraints is prepared.
Tooling Drawings
Drawings are released to manufacturing houses for part tooling and machining.
Manufacturing
CAD & Dwg
The difference between something good &
something great is attention to detail
To ensure proper execution of physical translation of our design concept , we render supervision support for model control. We monitor the stages of proto execution with feedbacks and checks as and when necessary.
CMF Checks
Color, material and finishes are controlled by our design team for proto and final product
Form Checks
At various stages of proto making we check the physical output with our design CAD ensuring proper intent translation
Model Control as practiced:
Proto Testing
We help test the prototype with users checking ergonomics and
ease of use etc.
Fabrication
Support
Quality is everyone's responsibility
We love sharing our industry design expertise with design students and design aspirants to equip them better in their own design journey. We conduct subject specific sessions, interactive workshops on various design domains & processes in design colleges & secondary schools.
Workshops as practiced:
One Week Sessions
Interactive week long classes are being conducted to introduce & engage students in various design disciplines and processes.
Weekend Workshops
Short span awareness workshops are conducted to provide design exposure to participants
Portfolio Reviews
To help design students prepare
better for industry. Work portfolio reviews are conducted with industry specific feedbacks & suggestions
Design
Workshops
Design is a journey, not a destination
Ways in which we can engage....